Ontario Trade Missions

Project overview

The Ministry of International Trade is in need of an easy to update delegate registration website for its ongoing trade missions to various countries. Missions occur on a bi-annual basis and the staff in the charge of facilitating the trade mission registration have little advance notice to create a new trade mission site, resulting in the need for quick turn-around time on execution details.

Problems we choose to solve

There are a number of usability and accessibility issues on the current site that need improvement (such as lack of feedback, and color-contrast issues). We aim to address these issues with the changes we are making.

The current site can be improved from a visual engagement perspective, along with cleaning up visual treatment and typography. This will help clarify the communication of information, while also create a more trustworthy experience.

 

Key business goals of Trade Missions

  • To foster economic growth in Ontario through facilitating business networking with Ontario businesses and a host country
  • To increase the visibility of Ontario on the global stage

The goals of this project

To ensure that relevant businesses register for a specific trade mission and to reduce cost overhead in managing the delegates through the various stages of registration.

Key metrics of success

1) 100% registration completion of selected delegates who were shortlisted for the trade mission

2) Reducing effort in overall management tasks (i.e. emails and phone calls to resolve issues) surrounding the delegates

 

Information architecture / sitemap

MIT IA-sitemap

 

Basic UI element & component library was developed to create a modular component library to customize the site based on various trades

Component-library

 

Wireframe for the after mission experience

Visual design for the after mission experience

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