Think Tank Initiative – IDRC

Goal was convert the existing site to mobile friendly responsive site and make the site experience better for Think Tank sponsors, supporters, and members working in various third world country regions like South Asia, South Sarah & Latin America.

Think Thank Initiative

 

PROBLEM STATEMENT

Resources that local Think Tanks produced were not accessible by many end users as a result the think tanks was lacking awareness about their presence, initiatives & research materials produced

INSIGHTS

  • Think Tank Initiative was primarily operating in the third world countries where more people were using mobile phones as it was easily affordable than laptops
  • Resources & reports reproduced were not consumed fully by users as it was detailed and elaborate

APPROACH

  • Firstly the website was made fully responsive and compatible all major device used by user accessing the site
  • Secondly designed a blog section to increase awareness and promote key facts and initiatives in an engaging way to drive people into detailed reports and resources

Measurement of success 

  • Growth in new visitors to the site, especially through social media
  • Increase in time spend on the site by users
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